The Generalist Blogs

Easy Ways to Improve Your Search Engine Ranking

By Michele Caldwell / September 13, 2023 /

Blog – Try to post once a week, or if that’s too often, at least once a month or so. Think of case studies – the client came to you needing this, we put together 3 designs for our client based on their needs, here are photos of the before and after, and here’s a…

HWDH Featured by HostingAdvice.com

By Michele Caldwell / March 31, 2021 /

HWDH is honored to be featured by HostingAdvice.com. Please take a few minutes to go read the write-up!

How to Fix Recipients Receiving winmail.dat files from Outlook 365

By Michele Caldwell / October 12, 2018 /

I’ve had an ongoing problem with my email recipients receiving winmail.dat files when I send them emails from Outlook using my Microsoft 365 email account and I’ve tried multiple ways of fixing the problem. I read that the problem is caused by Outlook sending emails in Rich Text Format (RTF). It includes the winmail.dat file…

Non-profits can receive $10,000 a month for ads from Google

By Michele Caldwell / March 18, 2017 /

I recently learned that Google provides eligible non-profit 501(c)(3) organizations with $10,000 of in-kind AdWords advertising each month through their Google Ad Grants program. This can be a fantastic way to spread the word about your organization and aid in fund-raising. Text-based ads will be shown in Google search result pages in positions below paying…

Top 5 Reasons to Choose a Web Designer vs. a Full Service Ad Agency

By Michele Caldwell / May 25, 2016 /

Specialist vs. General Practice. Would you go to a general physician who has a lot of knowledge in many areas of medicine when when you know you’re having a heart attack and need a heart surgeon? A company that focuses on web design does one thing well and chooses to focus its efforts on building…

My Top 18 Most Used WordPress Plugins

By Michele Caldwell / April 15, 2016 /

I’ve built well over 400 websites in my career and have been working in Wordpress as my primary platform for the last 3 or 4. I’ve tried out probably hundreds of plugins, but there are some that I go to over and over for various needs of my clients’ sites and my own. Here’s a list of my most-used Wordpress plugins.

12 Ways to Invite God’s Blessing on Your Business

By Michele Caldwell / November 12, 2015 /

Live by the Golden Rule So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets. Matt. 7:12 Tithe A tithe of everything from the land, whether grain from the soil or fruit from the trees, belongs to the LORD; it is holy…

Websites for Nonprofits

By Michele Caldwell / October 3, 2015 /

I’ve been blessed to be able to offer my web design services on an ongoing basis for numerous nonprofit organizations. This past Spring when I was freshly out of a job after 10 years at the same advertising agency, I began my own web design company in Tomball, TX with only a few clients of…

5 Great Things About Being Your Own Boss as a Web Developer

By Michele Caldwell / July 11, 2015 /

1) I get to work when I’m at my creative peak. I’ve always been a night person and though I get a lot done during the day, I am clearer and more able to focus on brain-intensive activities at night. Working for myself means I get to set my own hours. 2) When a client…

Here’s to the Generalists

By Michele Caldwell / May 30, 2015 /

Generalists don’t like to specialize in any one task. I find myself getting bored when I delve too deeply into any one interest. I end up knowing a little about a lot of things, rather than knowing a lot about a few things.