I recently learned that Google provides eligible non-profit 501(c)(3) organizations with $10,000 of in-kind AdWords advertising each month through their Google Ad Grants program. This can be a fantastic way to spread the word about your organization and aid in fund-raising. Text-based ads will be shown in Google search result pages in positions below paying advertisers and all campaigns must be keyword targeted with a maximum cost-per-click (CPC) of $2.00.

Here are Google’s qualification requirements for non-profits in the United States:

  • Organizations must be recognized by the IRS as tax-exempt 501(c)(3) organizations formed for charitable, educational, religious, literary, scientific, or other tax-exempt purposes. 
  • Fiscally sponsored organizations are not eligible for Google for Nonprofits.
  • Organizations, such as churches, that are automatically considered tax-exempt under group exemption must still obtain recognition of 501(c)(3) tax exemption from the IRS to qualify for the Google for Nonprofits program.
  • https://www.google.com/grants/eligibility/Organizations must be currently registered with TechSoup

More information about eligibility is available here.

  1. Register your non-profit organization with TechSoup.
  2. Check your eligibility for Google Ad Grants and register
  3. Apply for Google Ad Grants

If you’re looking for an experienced Google AdWords manager and you’re interested in the Google Ad Grants program for non-profit organizations, contact us today. We can help get everything set up for you and manage your ongoing AdWords campaigns. We have reduced rates for non-profits and would be honored to help your organization with its advertising and fund-raising efforts.

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