The Generalist Blogs

Websites for Nonprofits

By Michele Caldwell / October 3, 2015 /

I’ve been blessed to be able to offer my web design services on an ongoing basis for numerous nonprofit organizations. This past Spring when I was freshly out of a job after 10 years at the same advertising agency, I began my own web design company in Tomball, TX with only a few clients of…

5 Great Things About Being Your Own Boss as a Web Developer

By Michele Caldwell / July 11, 2015 /

1) I get to work when I’m at my creative peak. I’ve always been a night person and though I get a lot done during the day, I am clearer and more able to focus on brain-intensive activities at night. Working for myself means I get to set my own hours. 2) When a client…

Here’s to the Generalists

By Michele Caldwell / May 30, 2015 /

Generalists don’t like to specialize in any one task. I find myself getting bored when I delve too deeply into any one interest. I end up knowing a little about a lot of things, rather than knowing a lot about a few things.